Tech Company Alchemie has created a more sustainable way of dying textiles for the fashion industry and H&M are the first fast fashion brand to invest.
So, what makes Endeavour such a sustainable breakthrough? The new technology eliminates water waste, one of the industry’s largest environmental issues, with 20% of water pollution respectively caused by the fashion industry. With its low carbon technology, it looks to reduce energy consumption and overall, Carbon Dioxide emissions by 85%. The new tech is also much cheaper to run than traditional jet dye baths, making good quality material at a much lower production cost.
One of the first mainstream, fast fashion brands to invest in the new technology is H&M, Managing director Simon Kew said to Innovation Textiles:
“We are very pleased that At One Ventures and H&M CO: LAB have invested in Alchemie at this pivotal point in the commercial roll-out of our sustainable dyeing and finishing solutions.”
Alchemie are hoping for more brands like H&M to invest in the tech, once they complete their first commercial installations already planned for the year, with Kew further saying:
“Our solutions both dramatically reduce the environmental impact and cost of dyeing and finishing, which has proven to be a compelling combination. We are building on the momentum we have generated in the market with successful commercial trials of our fabrics and are looking forward to rolling out the first global commercial installations this year”
With sustainable technology like this becoming more readily available, there is a hope that fashion production can become less damaging in the long run. The global fashion agenda recently reported that the industry has the potential to be almost completely recyclable with an initial investment of $5 billion by 2026, by changing the current methods used in the industry and Alchemies technology being one of the primary developments.
CDP released a report late last year, further emphasising that there are more than $180 million worth of business opportunities related to reducing water pollution in the fashion and textiles industry.